Brands with clarity. Crafted with purpose.
Brands with clarity. Crafted with purpose.
The challenge: Reposition an established, award-winning independent estate agency with a brand that reflected its heritage and expertise while feeling contemporary and relevant to the next generation of clients.
Creative: With almost 50 years of independence and deep expertise across residential property and land in the East Midlands, Bentons needed an identity that felt established, confident and distinctive. The new visual style combines elegant typography, a refined palette inspired by the local area and a distinctive flash of green, bringing a modern energy to the brand. Hand drawn rustic elements link back to the rural roots of the brand, form the ‘B’ and used as supporting patterns and textures. The identity was extended across direct mail, signage, website, campaign branding, event branding, property marketing and social media, creating a consistent and sophisticated brand experience that reflects Bentons’ reputation while looking firmly towards its future.