Crafting beautifully simple creative to bring brands to life
Crafting beautifully simple creative to bring brands to life
The challenge: reposition the mid-market manufacturing brand Dutypoint to set it apart from international competitors.
Creative: Dutypoint are the best in the business at combining fluid systems and customer support, keeping businesses and buildings working efficiently with the right solutions. In essence, Dutypoint ‘Set the bar’. The visual style offers a solid graphic articulation of this insight. Using a smart ‘raised bar’ device and with colour-punctuated photography that engages, the identity powerfully represents the stories, data and values that make Dutypoint standout. With a refined monogram and bold typography the result is a strong, modern identity.