Brands with clarity. Crafted with purpose.
Brands with clarity. Crafted with purpose.
The challenge: Create a premium organic candle brand that challenged the conventions of the wellness market, communicating quality, purpose and a commitment to better products for people and planet.
Creative: Aurra Organics was created around the belief that everyday products can be made better. The brand brings together certified organic ingredients, conscious choices and a high-end aesthetic to create candles made without toxic chemicals. The visual identity combines a warm, earthy colour palette and rose gold with timeless typography to create a sense of calm, quality and wellbeing. The heart motif was built around the proposition ‘Revitalise + Rejuvenate’. Marrying the 2 ‘r'‘s’ from the logotype to create a distinctive emblem. A distinctive visual language was developed across the packaging, social media and brand touchpoints, giving Aurra a cohesive and elevated presence from launch. The result is a brand that balances premium aesthetics with products that have purpose — designed to feel as good as the choices behind them.